In its latest promotion for new customers, Honda is giving U.S. buyers a chance to win a ride with Mario Andretti in a two-seater IndyCar at the Grand Prix of Sonoma at Infineon Raceway. According to the Japanese automaker, the winner will ride in the IZOD IndyCar during the parade laps, and be on course for the start of the race.
To create a bit of a buzz around the contest, Honda released this commercial with Mario Andreti. Sounds interesting, but it isn't. See why in the video after the jump.
At least in Europe, Honda is following some pretty unconventional methods to promote its new CR-Z hybrid sports coupe. In fact, unless you're the artsy type or have a vivid imagination, you'll have a pretty hard time trying to figure out how Honda, the CR-Z or any car for that matter, fit in the "Live Every Litre" film project.
But just so you can get an idea, the "Live Every Litre" is supposed to be a documentary-style road movie in which numerous members of the public have been nominated by the project's online community to realize their dream in the new Honda CR-Z hybrid coupe.
In this case, Agent Lynch, aka Kate Rawlinson (originally from Newcastle), wanted to perform the world's first guerrilla burlesque routine in the streets of Monmartre in Paris.
The young law-degree-holder, who by the way, does not appear to have a driver's license as she had her boyfriend drive the CR-Z (...), performed a public striptease for the unsuspecting yet clearly delighted Paris crowd.
Agent Lynch left little to the imagination stripping from her vintage dress right down to her lacy lingerie and then to top it off, she poured blue paint all over her naked body before imprinting herself on a white and red satin flag to form the French tricolore - sweet.
Not that we have anything whatsoever against young women showing off their bodies in the name of art, but we repeat; all this was done as part of Honda's European promotion of the new CR-Z. Then again, we did post a story on the event...
Here's a video relating the story of a New York teacher who had her 1996 Honda Accord stolen 3 years ago. Obviously, she never expected to get the car back.
It turns out that when a car IS stolen (even in Brooklyn), the man is on the case. A little while back, the Accord was found in a chop shop in Queens with the VIN filed off. Luckily, the police still l managed to track the car back to its original owner.
When the woman got it back, the Honda had been updated with a VTEC power train and its transmission was converted over to a stick shift!
And whoever from the AP (and Huffington, for printing it) is thinking that the car got a new V8 engine? Half a second of research prevents looking like you don't know jack.
The folks over from the creative agency BRWUSA have sent over some videos "about a group of Honda enthusiasts" known as the FF Squad. Now before you think, "God, if it's ten minutes, forget it," don't worry. They're short and sweet.
Quality cinematography? Check. Funky music? Check. Real life story about normal people driving normal cars and their passion for them? Big Check.
Do yourself a favor, take three minutes out of your day and watch them; these videos will make you want to go out, buy a beater, build it up, and then go race it (if you haven't already). I'm liking this series in a big way. We can only hope there's more to come. Videos after the jump.
Honda has released a new promotional film for its recently revealed CR-Z mild-hybrid coupe. The 90 second film was commissioned by Honda Motor Europe and will be used for press and marketing across Europe, the Middle East and Africa.
The film was produced by Gaucho Productions, a London-based film and digital agency. Directed by Ben Hume-Paton and produced by Kwok Yau, the clip was shot over a day and two nights in southern Spain. You can watch it after the jump.
In its latest promotion for new customers, Honda is giving U.S. buyers a chance to win a ride with Mario Andretti in a two-seater IndyCar at the Grand Prix of Sonoma at Infineon Raceway. According to the Japanese automaker, the winner will ride in the IZOD IndyCar during the parade laps, and be on course for the start of the race.
